Where homegrown solutions thrive.
The Data Collection Framework is Adversitement’s solution for handling the ever-increasing number of tools and services that collect data. No more getting lost in marketing tools, slow page loading or unnecessary complex code. DCF offers a standardized way of processing data and the way the data layers are saved is clearly structured. It uses event-based data collection which allows for proper collection of data on websites or apps that have dynamic content. It allows you to decide when to capture data and specify which data is captured. Because it’s vendor neutral it works perfectly with any tag management system. DCF comes with clear instructions, tagplans and a browser plugin for visualisation of code and debugging if necessary.
Qmon is an always-on real-time monitoring tool that enables you to validate 100% of the data that is being sent to all your digital marketing and analytics platforms. Qmon works real-time and validates real behaviour. This means that Qmon validates data from all browsers and devices, works on your production and test environments, validates pages that are not part of pre-defined test scenarios, and validates real orders. Compared to other data quality monitoring solutions, Qmon is unique in its audience-based approach, going beyond the limitations of scenario and crawler testing that other solutions offer.
The Datastreams Platform is the tool we use to simplify the process of connecting and streaming customer journey data from any digital source to one or multiple end points of any type. The Datastreams Platform quickly and easily fuels customer journey solutions with validated data, allowing organisations to make the best data-driven decisions, based on extensive insights. Built on Privacy-by Design principles, Datastreams lets you control your data across the globe and manage this throughout your organisation in a compliant way.