Realize impact.
We know how.

Realize impact.
We know how.


With  new technologies  emerging rapidly, determine which of those could add value to  your business  is complex. How to find the diamond in the rough? Our advisory team works closely with our clients to  leverage  the power of technologies that fit exactly their operations. Benefit from our years of deep industry  knowledge  ,  innovative tools  and a  team  that won’t settle for anything less than perfect.

Long term success starts with a clear strategy and an agile roadmap to execute it. We help companies build strategies that go beyond the hype. While serving 100+ companies in the last 15 years, we’ve crafted an extensive and applicable method: The Digital Maturity Model Applying our Digital Maturity Model to your strategy and roadmap ensures they’re battle tested and proven to drive value.

To unearth value out of data, data needs to be relevant. We help companies in forging and defining their digital KPI’s into dimensions that can be measured, reported, and analysed. In addition, we help companies formulate business requirements based on the operational needs and the best practices and capabilities of digital solutions.

To reach your future goals, you need to know where you are currently at. With our expertise we can screen your complete digital operation. Typical audits we perform are focused on data quality, solution architecture and configuration, compliance and governance. Make sure your organisation is in full control of their digital analytics operation and the data is trustworthy.

Selecting the right platform for your organisation can be challenging. On paper every platform is a winner, but which one drives the most value for your business? We have hands-on experience with all major platforms in the digital analytics and adjacent domains. Let us help you to select the right platform for your digital landscape, organisation, and business.

Read more about which solutions we implement and support in the implement section.

Let’s say there’s a  race  coming up. You and your team are set to win the first price. You’ve got an aerodynamic race car and an outstanding engine. But there’s no one who’s able to install the engine in the car. That’s a problem. Digital Analytics solutions  work the same way: even if they’re built very solid, without proper implementation, they’ll lose their value.  Our team  is here to help you out. With our first  web analytics implementation dating more than 15 years ago, our technical consultants are the and a  most experienced  in the market. We have a strong focus on data quality, flexibility, manageability and compliance. This way you can expect  value  on both the short and long term.

If you’re integrating any digital analytics or marketing solution on a website there is one fundamental element: a tag management system. It allows you to manage website integrations in a clear interface, with one source of truth: a data layer.

Years of working with medium and large enterprises has given us important experience to design setups specialized in any business operations. Our main expertise is with Tealium, Google Tag Manager, Relay42, and Adobe DTM/Launch.

Good decisions sprout from good insights. These can only grow if you’re able to trust your data. Web analytics is, after all these years, still at our core. Through our experience we know all the ins and outs of Adobe and Google Analytics, both technical and as end user. We’re here to ensure trust in data.

Mobile Apps are quite common nowadays. Unfortunately, high quality mobile app analytics implementations are not. We’ve seen a lot of companies struggle with data quality of app analytics. We’re specialised in designing analytics implementations and workflows that work for mobile apps. Get the most out of your app.

In an ideal world you would only make changes to your website, app or campaigns that guarantee increased business performance. Welcome to the world of AB testing. Have half your website or mobile app visitors experience a new design and the other half the current design, and select a winner based on business performance.

To realize this world for our clients we provide a few subservices:

  • Implementing AB test solutions such as Optimizely, Visual Website Optimizer, Adobe Target.
  • Supporting companies in designing AB tests.
  • Programming AB tests.
  • Ensuring AB tests are deployed, running, and analysed correctly and efficiently.


Who doesn’t want to get the maximum return out of their investment? That’s right, no one! To improve the ROI of marketing channels we intelligently personalize the online dialogue with prospects and customers.

If you know your customers well in the form of data, a DMP/CDP allows you to activate this data in your marketing channels in real-time. We are experts in integrating and configuring a DMP or CDP in your digital landscape. Time to start leveraging the data you collected and spend your marketing budget where it really counts!

Your most valuable assets are your customers. Respect their privacy not only by law, but also by heart. We implement tailor made consent solutions that strike the right balance between user experience, compliancy, and performance. Fits like a glove.

Let’s say your business has five different machines producing your product. You would like to know if they’re all running at full speed. Would you check only one machine to make sure all five are operating at perfect? Probably not, you would check out all of them to get a clear overview.

The same goes for gaining insights from data. Not all questions can be answered by looking at a single data source. We’re experienced in combining data from all types of data sources into meaningful datasets, data lakes, and streaming data solutions.

We implement data models for applications such as lead scoring, marketing attribution, next best actions, churn risk and more. Models range from pre-defined deterministic models to self-evolving models using machine learning. Operationalise your data, apply your business.

Properly  managing  digital analytics and digital marketing solutions has proven to be quite challenging. It  requires expertise , dedication, and continuity. We can manage your complete set of digital analytics and digital marketing integrations,  guaranteeing high quality  and  compliant data. This way your digital analytics and marketing teams just wants to do what they do best:   get value out of data .

Good governance is key to a compliant, secure, and continuous data analytics operation. We design processes and execute tasks such as test and release procedures, solution documentation and data quality monitoring so your operation runs without risk. Safety first!

We live in a day and age where technology changes in a rapid fashion. Digital analytics and marketing implementations can get out-dated within months. Keep your digital analytics and marketing solutions running smoothly by having us keep your solutions and integrations up-to-date with the latest innovations, standards, and best practices.

Digital Analytics and Marketing is not a one-time setup, it’s a continuous process. We support organisations to deploy new marketing solutions fast, compliant, and accurate. We also extend and upgrade implementations to reflect updates in websites and apps, and to accommodate new reporting and analytics needs.

Even if you take all the possible precautions in the world, your digital analytics setup will have issues. Websites have become dynamic and personalised applications, making it impossible to test data collection for every scenario.

In the age of agile development new features are released in a frequent matter, potentially causing issues. Let us keep an eye on your data quality 24/7, using the cutting-edge monitoring solutions from DataStreams or ObservePoint.

Say you’ve found out exactly  what to measure , how to measure it and how to implement solutions. The next question is: ‘’Did you  maximize your potential?’’ . There is more value to unearth. Because if you’ve gathered this high quality in a  safe and compliant  manner, you haven’t gotten the  insights  yet. We also work with these solutions to   provide value  to your organisation, directly applicable.

Get clean, accurate, and actionable reports and insights from our data analysts. Become more efficient, by having our data analysts setup dashboards and automate reporting.

There is more value in your data than web analytics solutions can expose. We provide statistical analysis and perform data modelling for use cases such as lead scoring, marketing attribution, and churn prediction.

Analytics tells you what is happening. Usability testing tells you why it is happening. It is key in creating user friendly and performant websites and mobile apps. Increasing conversion, increasing life time value, and reducing support requests.

AB testing is very powerful methodology to increase the business performance of your website or mobile app. We support companies in creating an AB test strategy and in designing, implementing, running, and analysing tests.

With innovation happening every day,  new solutions  arise too. It  requires knowlegde  to make sure your team  benefits  as much as possible. Through our support, training, and inspirational sessions your team is  ready for the next step .   Boost the impact  of your digital analytics team with Adversitement.

“How can I get this insight? Why do I see this discrepancy? Is this correct? What is the impact of …?” From novice to experienced users, we all need support to achieve our goals. Our consultants answer all questions in your preferred manner: on-site, on-phone, and through our ticketing service.

Do you think Arnold Schwarzenegger could bench all those kilo’s without training? We don’t think so. And now, do you think your team performs best with or without training? Don’t worry, we got your covered. Our trainings are tailored to your solutions, your business, and your needs.

We love what we do, and we love to share it too. We try to inspire teams in any way we can. See our affection for the branch in action while working together, in specially organised sessions or during our very own Elevating Data Day.


About us



Adversitement is acquired by Digital Power

For more info please check out the press release below.