Transavia
ft. Relay42

Transavia is a Dutch low-cost airline and a member of the Air France KLM group. The company was founded 1965 and has grown into one of the most well-known low-cost carriers in the Netherlands. The company has six home bases located across Europe and flies planes to over 100 destinations destinations, both within and outside of Europe. The ambitious airline continues to grow, in part due to a dedication to open innovation.

Transavia
ft. Relay42 ​

Transavia is a Dutch low-cost airline and a member of the Air France KLM group. The company was founded 1965 and has grown into one of the most well-known low-cost carriers in the Netherlands. The company has six home bases located across Europe and flies planes to over 100 destinations destinations, both within and outside of Europe. The ambitious airline continues to grow, in part due to a dedication to open innovation.

To connect with people in a more efficient and relevant manner, Transavia sought to implement the Relay42 Platform. As their long-time partner, Ad airline in implementing the platform and ensuring it has constant access to quality data. After implementation, Transavia has a powerful platform to optimize marketing efforts and connect with customers in a more meaningful way.

 

Challenge

With internet users constantly being subjected to a variety of marketing efforts, breaking through the clutter of online advertising to connect with potential customers in an efficient and relevant manner can be difficult. Yet this is exactly what Transavia sought to do in implementing the Relay42 Platform. This platform enables businesses to centrally manage data from a variety of sources, creating accurate customer profiles, and use this information across all communication and marketing channels to orchestrate personalized customer journeys, supported by industry-specificAI models to anticipate customer needs and determine the best possible response in real time.

The Relay42 platform is a perfect fit for an ambitious company such as Transavia, but for the platform to work optimally, it needs to be supplied by high quality data from a variety of sources. As Transavia’s long-time partner, Adversitement has previously helped Transavia configure their data infrastructure and was already highly familiar with the data streams present in the company. Therefore, it only made sense for Adversitement to partner with Relay42 in implementing their platform.

Results

After the successful implementation of the platform, Transavia now has access to a powerful tool to set up use cases, allowing them to create efficiency in all marketing efforts and relevancy in customer touchpoints. The first use case has already revealed ways to decrease unnecessary advertising spendings by 20% and significantly increased return on investment!

While Transavia continues to explore the possibilities of the Relay42 platform, Adversitement continues to maintain Transavia’s data streams. In doing so, Adversitement ensures that the platform can rely on quality data from a variety of sources. Additionally, Adversitement remains on hand to help Transavia with any extensions to the platform when they are needed, meaning the airline can continue to dream big, go fast and soar high.

We benefit every day from the thorough and thoughtful implementation of Relay42 by Adversitement. It enables us to quickly develop new use cases and put them live in all our marketing channels.

– Pelle den Engelsman, Campaign Specialist at Transavia

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